Here’s a story from one of my friends and one of his students about an ongoing misdiagnosis…
This student, we’ll call her Sally, her mom has battled a problem for more than thirty years and was finally given a proper diagnosis.
Constantly falling asleep at odd times, she often brought up the problem to her doctor. The doctor, knowing she was a busy mom with children always brushed her off and said something to the effect of, “You’ve got three children, it’s no wonder you’re tired. There’s nothing to worry about.”
Finally, as the problem seemed to be worsening, she made a list of concerns about the problem.
Upon reviewing her list, the doctor said, “You fall asleep in the middle of sentences?”
To which she replied, “Yes! Don’t you find that odd?”
Finally, tests completed, a proper diagnosis of Narcolepsy, a neurological disorder that affects the control of sleep and wakefulness, was made.
Businesses often fail because of personal bias, clinging to an idea or failing to do and/or look at all the research. Therefore opinions are made without the proper facts, and personal bias can skew decisions. This is one of the very things that most people who are in the helping, healing, coaching, etc space have the challenge with…they jump to conclusions before truly gaining the real core issue.
Those core issues could be marketing misunderstanding, which is what someone tried to get me to buy into when I had a food company. They wanted me to market in a more “mainstream” way but the food we were serving was living cuisine, and nothing was on the market like it.
Another story of bias is when we’ve had a setback our brain actually sets to a smaller expectation than before the setback.
Join me on this webinar and take a look inside the circumstances of solving the bias you may have and get beyond a failed project, what I asked to help the client turn this project around and what you can do to make your marketing and promotions more likely to succeed.
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