The explosion and ubiquity of social platforms like Facebook, Instagram, YouTube, and Twitter have led us to a tipping point today. The tools to build a powerful personal brand are all at your fingertips but it takes time, effort, and focus to make your presence felt on these platforms.
What worked for someone else may not work for you (and vice versa). You need to first develop self-awareness and be true to yourself at all times. Having said that, there are three principles that work for anyone building their personal brand on social media platforms:
1. Collaborate Before You Feel Ready
Reach out to other businesses or individuals in your area of expertise and offer your help. If you can’t offer money or exposure, offer skills and knowledge instead.
Now, 9 times out of 10, you will not get a response. To change that, first, make it clear that you can add value to the individual. Have they posted a selfie with a bottle of wine? Offer them a selection of the best wines from your winery for the next few months. Pay attention to what they like and how it connects to your business.
Next, remember that it takes effort and time. Don’t give up because of a few rejections. You will have someone agreeing to collaborate with you soon and sharing your brand with their followers. This is the easiest way to expand your online presence.
2. Choose The Right Social Media Platform
What is one new app or platform you could experiment with now that you have not yet tried? Maybe YouTube or short format videos on Instagram are a better option than Twitter and Facebook to get the attention of your audience.
If your business is about changing the oil in cars, a YouTube channel with videos is going to benefit your customers more than SEO, direct mail, and paid commercials.
3. Truly Make A Difference
Your clients are going to drive your business further if they love your product. Are you doing everything possible to deliver the best and to ensure positive results for your customers?
Content is king and this is true for any individual looking to build their personal brand online. At the end of the day, the substance of what you offer is going to far outweigh the marketing and packaging efforts to make it look good.
Sheevaun Moran is a business advisor, master coach, quantum energy thought leader and the founder of Energetic Solutions. She uses business principles with energetic techniques to help more than 25,000 entrepreneurs, CEOs and leaders bring instant focus and shifts to clarity, purpose, and profits.
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