The heart of every successful business is its customers. Without great customers that keep coming back, business growth is truncated. If you are ready to grow your business, you need to find new ways to attract the perfect clients.
Here are some tips:
Use Social Media to Attract Locals
There are tons of apps and websites that allow you to promote your business to locals. Use some of these social media outlets as your mechanism for tribe attracting: Facebook and their ads program, Amazon is good if you have a book or on-line products, LinkedIn is fantastic for deeper connections (so long as you reach out for connection rather than try to sell immediately) and Instagram to gain audiences who are more visual. Meetups can be used for connections as well without needing to attend every meetup.
Consider Groupon, Google+, Living Social, Four Square, and Yelp! as just a few ways to get your name out to those who live right in your neighborhood.
Maintain a Blog
Keeping a blog is an easy way to attract online leads, which can turn into sales. Make sure your blog is genuine and authentic, and is written with your target audience in mind.
Learn About Your Customers
The only way to target the right customers is to learn more about them. Invest in some surveys to gather demographics about your audience. Get in front of more people, in person, not just social media.
Once you know to whom you’re selling, you’ll have a better idea of how to sell. You’ll also find new products that you have inside of you that your ideal client is willing to pay for immediately.
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