Many start-up businesses launch with a limited budget and are unable to compete with the established goliaths in their field. It seems as though there are no advantages to being a relatively small sized business in a large playing field.
But all it takes is a few smooth stones to bring down a mighty goliath. What can you do with the limited resources in your slingshot? It seems the stones that work in your favor are agility, nimbleness, unconventional methods, and effective strategies based on real results.
Product And Service Pairings In Your Marketing Strategy
If you are Coke, it makes sense to advertise on the inside of a pizza box. And if you are Nike, sponsoring a grass-roots basketball camp adds value to your company’s brand.
Find out what pairs well with your product or service. And spend your money where it gets visibility and adds instant value.
Create Quality Content That People Need
People no longer value content for the sheer quantity.
The days of winning followers by posting megatons of content are in the past. So, quantity is no longer the deciding factor.
Also with so many competing businesses screaming for attention, your offering needs to stand out for the consistency of excellent quality content.
Therefore any marketing and advertising effort you invest in is of little value if your content is not high-quality and robust.
How do you achieve this mix? By not trying to be ‘clever’ but instead creating content that is inspiring, educational, and entertaining.
I will have more ideas on how to make your content inspiring, educational, and entertaining in the next post on this blog.
Sheevaun Moran is a business advisor, master coach, quantum energy thought leader and the founder of Energetic Solutions. She uses business principles with energetic techniques to help more than 25,000 entrepreneurs, CEOs and leaders bring instant focus and shifts to clarity, purpose, and profits.
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