What differentiates regular content from great content?
The motivation behind creating the content.
When you are marketing your service or business, what type of content are you creating? As pointed out earlier on this blog, quality wins over quantity.
How do you generate robust, consistent quality in your content?
Your Content Should Inspire
When inspiration is a goal, your content marketing strategy should be centered around motivating your reader to be a better person than before they started following your content and used your product.
Whether it’s losing weight, finishing a college degree, running a marathon, or just improving themselves, your content should truly inspire your prospective customers to take action.
Is Your Content Educating People?
Educate your prospective clients in areas that are relevant to the service offered by your business.
If you own an image consultancy, your marketing content should stress the importance of good style for your client’s overall happiness. Understand their current perspective and take them on a journey that reveals to them the importance of your product and how it adds value to their lives.
Rather than repeating old information, create and distribute information that teaches the viewer something they did not know before engaging with your content.
Are You Engaging Your Audience?
To engage your audience, your content must be entertaining.
Make your prospective customers smile, laugh, or feel a range of emotions.
Your customers will relate better to your product when it has an emotional effect on them. Your goal is to make them feel better about themselves after interacting with your content.
Now, what changes are you going to make to your marketing strategy?
Sheevaun Moran is a business advisor, master coach, quantum energy thought leader and the founder of Energetic Solutions. She uses business principles with energetic techniques to help more than 25,000 entrepreneurs, CEOs and leaders bring instant focus and shifts to clarity, purpose, and profits.
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