Intention is Queen if Content is King
What does intention have to do with marketing? Some say know your avatar and know what you want to achieve. Others say communicate clearly and really get your message down.
Fact is some amazing successes have come from clear intention with content that is not that great and a product being so so.
It really is all about intention.
Intention is an energy and an idea that gets put into the DNA of an idea, product, program or movement.
- Know this: people check phones 150 X a day
- 115% year over year increase in shopping searches come from mobile
- 50% of eCommerce traffic coming from mobile
- 1 in 4 will buy from their mobile device, but 3 in 4 still research on mobile.
Is your intention aimed at the right client? Do you really know that you have more than ONE type of client style and avatar? If you just write to one, you are not writing to your top 5 and the top types matter more than just the one.
Get some clear action steps moving in your content today.
- Stop throwing stuff out just to have stuff out there.
- Don’t wait until it’s perfect but clean up your energy and intention before you put something out there. Meaning: what do you want to happen?
- How do you clean up your intention? You may just need a conversation to determine that and you can do that here: Click Here
Is your intention clear when you’re putting content out there? Do you have clarity around the movement of people buying from their phone? Are you ready for this or are you in the dark ages of the internet?
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