Robert Haas (Chairman of Levi Strauss & Company) once said, “You can’t energize people or earn their support unless the organization they are committing to has soul.”
A company has a soul?
A growing number of business leaders believe that a company with a soul is much more likely to become successful over the long run and do the right thing.
What Is The Soul Of An Organization?
The word ‘soul’ for organizations, societies, groups, and families indicates what they care about, who they are, and what they believe in.
Herb Kelleher, the former CEO of Southwest Airlines claimed that the Culture Committee was the most important group in his company. The committee was responsible to perpetuate the company’s values and spirit across the entire organization. Kelleher embodied the characteristics of a servant leader and placed the wellness of his employees at the forefront of the company’s values.
Research is showing that tapping into a deeper level of human emotion pays off in the long term. A central characteristic of companies that achieve outstanding and enduring success is an ideology that emphasizes ‘more than profits.’
For these companies, profits are important but not the purpose of life.
Merck & Company states that preserving and improving human life is one of its core purposes. And as one of America’s most successful pharmaceutical companies, they have demonstrated this commitment several times even when it hurt their bottom line.
Does your business or company focus on improving the quality of life for others?
You receive love when you give love.
In the same way, when your business supports the community, the community gives back love to your business.
Sheevaun Moran is a business advisor, master coach, quantum energy thought leader and the founder of Energetic Solutions. She uses business principles with energetic techniques to help more than 25,000 entrepreneurs, CEOs and leaders bring instant focus and shifts to clarity, purpose, and profits.
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