Have you ever read a billboard or watched an advertisement and felt compelled to buy? That’s the power some words have on your customers…
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Category: Marketing
What differentiates regular content from great content? The motivation behind creating the content. When you are marketing your service or business, what type of…
Many start-up businesses launch with a limited budget and are unable to compete with the established goliaths in their field. It seems as though…
In part 1 of this post, we established the importance of solving people’s pain points and understanding the emotions behind why they would be…
We have all heard of sales experts who are capable of selling ice to eskimos… But is there a magic bullet that can solve…
Language is the cornerstone of great marketing. Pay attention to the words you use to define and describe your services. The way you talk…
Negotiation is a key life skill that requires tact, diplomacy, and situational awareness. If executed perfectly, the result is a win-win situation for all…
No goals, no growth. No clarity, no change. A defining moment for successful people is when they ask themselves a simple question… “What value…
Luck is a common factor in any successful person’s story. A year after founding Google, the founders were willing to sell their company. For…
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