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The Peak-End Rule And How It Relates To Your Business

According to the peak-end effect, people judge an experience based on the peaks and the end.

Whether you are relating this on a personal or professional capacity, creating a peak-end effect ensures that people remember you.

Here’s how you can use this principle to your advantage:

Are you creating a positive impression?

Create Memorable Experiences

Are you an engaging person? Is your product, sales process, and company experience creating a memorable experience?

What do people remember about you after an encounter?

What do people remember about your product or service after trying it?

Crafting a memorable experience requires thought and preparation in creating the peak moments. But it also requires that you end the experience on a high note.

End On A High Note

You can always salvage your reputation by ending experiences on a high note.

Imagine you’re at a party and it’s around midnight. The revelers are sufficiently inebriated but not to the point where they are obnoxious. The music is fun, the dancers seem to hit the right groove. It looks like a lot of fun. Do you leave while you are still having a good time or do you wait several hours until the party has turned sour? If you leave while you are still enjoying the party, you will remember it as a memorable experience. If you wait until the end, you will likely regret your decision and remember the party as a less favorable experience.

The same principle applies to your social interactions, business deals, and customer experiences.

Never push people past the point of boredom. Always be willing to walk away on a high note. People will remember you in a more positive light.

Remember the peak-end rule in your social and business interactions. People will remember you for the peak moments and what you say or do when you end the interaction.


Sheevaun Moran is a business advisor, master coach, quantum energy thought leader and the founder of Energetic Solutions. She uses business principles with energetic techniques to help more than 25,000 entrepreneurs, CEOs and leaders bring instant focus and shifts to clarity, purpose, and profits.



For more of these articles, rule breakers, energetic solutions or concepts, for more ease and grace in your life or business, connect with me at Grab your FREE copy of the Epic Life Toolkit HERE.  Remember that energy is within you…let it shine today!




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