attributes of a leader

12 Spiritual Principles to Building a Business

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Business leaders often do what I call “advice hopping” so they can grow or hold onto or better yet build their business OR they decide they can figure it all out on their own with a few conversations that temporarily elevate them.

There are a plethora of books, videos on YouTube, masterclasses of all types and there is a book that has many many treasures that businesses tend to forget about.  This book is full of stories and anecdotes and teachings. In this book is found the greatest number of prosperity teachings of any book of all time. The book even contains principles throughout all time that applies more than ever to living an amazing life AND growing a business.

What I have discovered is that when you find a connection that has the depth and breadth of knowledge…you stick with that connection until you have more self-mastery and business spiritual mastery. This leads to rocket-like successes that seem to occur overnight.

Advice hopping is the surest way to get a dopamine hit and yet not get the fullness of success, prosperity, longevity, and growth. It’s going to be like switching channels after about 10 minutes into a show, just when it’s about to get good.

The below are principles that are the foundational principles that will help you create the greatest assets and inner and outer wealth. I will share the book at the end of this little article because it’s the principles that matter most.

Principle #1 – Always Take A NEW Step
Building a life worth living and sharing is one where you take step after step and one more step when you’re the most exhausted or exasperated. 

Go a little further. Always do more than anticipated and expected. Surprise others by paying attention to at least one of the tiny things that others ignore. Be different and think first about how each step is in actuality a brand new step. You cannot repeat anything from the past because the past is just that. So the mindset of taking a new step gives you a fresh approach to old problems.

A principle that is helpful in building a life and building a business is the principle of going the second mile. Good companies develop a second-mile mentality. Jesus himself gives this principle in Matthew 5:41. The New Century Version records the statement as, “If someone forces you to go with him one mile, go with him two miles.” Jesus gives this principle to his followers as a way for them to separate themselves from the culture in which they were living to help others to see Him more clearly. In business, we also need to separate ourselves so that others can see our business more clearly. Too many companies expect second-mile results without giving second-mile effort. It is always a good idea to do more than expected. Every company would be wise to cultivate a second-mile mentality throughout their business.

Too many businesses expect second-mile results without giving second-mile effort. Ken Gosnell

Principle #2 – Use the Platinum Rule

Treat others the way they want to be treated and always make the business about the humans first. Also, the next phase beyond is to treat others like you want to be treated. Practice compassion and thoughtfulness. When you consider your customers, they will think of you. The thoughts that are kind about your clients, even difficult ones, reverberate to that of all customers.

The golden rule is nice but if you do not meet people where they are you will likely not find your audience and your best ideas will be stepped upon. 

Do unto others as you would have them do unto you.” Many great businesses use this principle as the foundation for their business. J.C. Penny used just this one principle to start and grow its business into a thriving corporation. He once was quoted as having said, “I cannot remember a time when the Golden Rule was not my motto and precept, the torch that guided my footsteps.” The concept is to consider others first. The wise business leader and business will always treat others as they would like to be treated. Today’s society is more akin to the Platinum rule which is going to help you, your team, and your company grows with much more grace and ease.

Companies that don’t think kind thoughts about how they can benefit their customers, will discover that those customers become difficult.


Principle #3 – Focus on Profit With an Impact and Purpose

Know your priorities and your priorities are always about the customer and their experience. This is why a company gets started in most cases. Make sure to live your truth and run your business with impact. You are the center and all the things that go from you are an extension of your energy, mind and this allows the greatest of profits. Add purpose and life is even better. Profit is powerful. Profit used well can lead to both success and significance. Attract others to your Mission and your Dream. Always Explain your purpose for the impact you want to create.

Every successful business creates profits or they perish. It is often quoted in business circles that you don’t have a business until you have a profit. Every company has been established and designed to create a profit. However, Christian leaders understand that the wrong profit can be damaging. A biblical principle that Christian leaders must follow is to build businesses that have a profit with a purpose. Jesus asked his followers in Mark 8:36 “What good is it for someone to gain the whole world, yet forfeit their soul?” The soul is the thing that is at stake when someone is out of alignment and the body and mind will have more stress and toxicity than ever before.

Profits Used for Betterment of Planet or Society is Better

Principle #4 – Know Your Yeses and Your No’s

Be decisive and make great decisions. Make decisions based on values. Know You “No’s.” Say Yes to those things that will make you and your organization better. Live up to your Word. Make your signature mean something. Fulfill your commitments.

Great Decisiveness is a key to influential leadership. People cannot follow a person that does not know where they are going or why they are going in the direction that they are going. Jesus gives a secret to leaders when in Matthew 5:36, 37 he states “And do not swear by your head, for you cannot make even one hair white or black. 37 All you need to say is simply ‘Yes’ or ‘No’; anything beyond this comes from the evil one.” The power to say yes or no quickly means that you know where you are going and what you are trying to accomplish. Make your words mean something. Develop and build trust relationships by conveying to others that they can count on you and your commitments. Many leaders lose their influence with others because they commit to aspirational yeses. Leaders must know their “no’s” and be quick to say yes or no.

Know Your No’s because your no’s make all the difference. Steve Jobs

Principle #5 – Make the Move From Owner to Collaborator

Practice steward ownership. Use your time and energy resources wisely. Remember that God owns it all and rewards those that use nature’s and your deep creative resources to their maximum capability. Be ready to give an answer for all of your decisions. Aim for joy in your heart and in your team.

An essential shift for spiritual business owners is moving from ownership to collaborative and stewardship. When you feel you’ve gone as far as you can go step in a bit further and the rewards will be the pride of ownership. The soul connection when giving this extra service and excellence reverberates from deep within you and out into the whole of your team, community, and world. One drop of appreciation brings joy and often makes a massive difference.

You are appreciated, those words are the most powerful words in the English language.

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Principle #6 – Trust the Law of Sowing and Reaping

Sow bountifully. Be generous with your seeds. Plant daily. Be constantly trying new things. Be constantly giving new opportunities and ideas. Make sure your attitude matches the gift of giving and that you are giving without expectation. Don’t be afraid to start small. Practice makes for wonderful rewards reaped wonderfully.

The laws of life must be learned and then they can be trusted because they have been proven through time. Successful business owners know and trust the law of sowing and reaping. There is a caveat to the sowing that is essential to learn and many spiritual owners tend to forget that you MUST be able to receive because of what you have sown. When you give you must receive, especially when someone offers and you are not certain they can afford it. This is when the law that you’ve learned will help the giver receive greater gifts. There’s a little phrase in the bible… “the point is this: whoever sows sparingly will also reap sparingly, and whoever sows bountifully will also reap bountifully.” And next says. “Remember this – a farmer who plants only a few seeds will get a small crop. But the one who plants generously will get a generous crop.” Don’t be afraid of starting with a small first. If you want money you must give of money. If you want food you must give of food. If you want happiness you must give ideas of happiness. What you want is best to give that exact thing so that you reap the thing you want most.

The field will always yield a great harvest when you plant seeds of good.

Principle #7 – Believe and Ask for the Impossible

Dream Big Impossible Dreams. Set big spiritual goals. Stretch yourself and your team. Find new ways to look at old problems. Embrace belief and trust and action to achieve the impossible. Pray big prayers and expect bigger opportunities and then take them.

Everything great starts with an idea and maybe even a dream. The world is better when people dream big and believe that impossible things can happen. Challenge yourself to ask “what if” questions and use your imagination to see the world in new and different ways. People desire to be with leaders and organizations who have big visions. Creator/nature/God wants to assist and do things that amaze you. A big vision inspires and attracts. Supersize your attitude and your beliefs.

What seems impossible with man, is possible with God.


Principle #8 – Be Grounded and Yet Forward Thinking

Spiritual business owners must, I repeat must be more grounded than others. You have to know where you are so you can work on bigger future-type projects. They don’t need to be 5 or 10 years ahead but knowing where you are and what problem you are passionate about solving will help you achieve the future with less friction. Always do the right thing. Know your core values and beliefs. Be forward-thinking. Make decisions with tomorrow in mind. Shoring up your foundation today (systems, processes, general attitudes, upward thinking regardless of what the rest of the world is doing or saying team capabilities) is essential for good roots and growth.

Building on the right foundation will help your business stand through the storms of market changes. A key to building a great business is to act with integrity in all situations. Integrity means doing the right thing in all situations at all times. Martin Luther King Jr. taught that “The time is always right to do what is right.” Keep your eye on the highest good and fix your gaze there again and again because life will get in the way too often. Businesses that are built on a solid foundation are built to last generations. Companies that lack a solid foundation are built on slippery ground that can crumble at any time. 

Our destiny unfolds in the future but it is shaped by the decisions that we make today.


Principle #9 – Right Steps in the Right Direction at the Right Time and Knowing the Order of Things

Know that there is an order to achievement and growth. Aim for greater clarity around what is first rather than always focusing on the big picture. Remind yourself of the principles of service, contribution, impact, and the income that will follow. Know your priorities and do not follow only the urgent issues. There is a wise saying that goes like this…You will know the tree by the fruits. This means that you practice your craft well and share, share, share and the tree will grow and the fruits will be sweet and help the cycle of good. Practice this in all areas of the business especially how you live your life and your own leadership.

Order is important. When a leader understands the order of things, things become easier to understand. In many spiritual practices, it is the mundane that one is tasked with. That is where you will find the right steps and the right focus. Keeping your eye on the prize but ensuring you’re taking care of your spiritual side, meditation or inner reflection, right foods, and yes right physical activities all make for the ease of your company and prosperity. There is a bible passage that begins with,”but seek first his kingdom…., and all these things will be given to you as well.” The first three words of this verse are very instructive. Those words are “but seek first.” A great principle to practice in business is to focus on the first things. When a leader understands the order of things, things can become easier to understand. A leader must be clear and push for clarity in all things.

When a leader understands the order of things, things become easier to understand. 

Principle #10 – Improve Your Energy to Improve Your Mind and Your Organization

Look for the solid principle of how you manage your energy. By this, I mean energetics, the stuff in your field/aura/container that affects your mind and focus. When you ensure your energy is filled with the right upward and uplifting thought you will find the right and best people to bring around you. Make people your top priority. Learn to be a listener and a student of what your team offers. Spend more time with a wise team of mentors and your coach. Learn faster by taking action from what is shared and green the first domino to help the successes fall into place. Ask questions and listen. Help people to discover their gifts and talents. Find passionate, contribution-oriented people.

Great leaders learn from others to learn faster. You need a team around you to inspire you and help you build something bigger than you can build alone. No great leader ever led alone. Find your passion and add passionate people to your team. A passionate person is worth four regular people. Passionate people perform better. Keep the passion alive in yourself and it will be infectious to your business. When a company finds the gifts and passions of their people and discern how to release those passions then higher productivity is enjoyed by the person and the company. Passionate people are reliable people. The wisdom of others can be powerful. Every great leader has admitted to at least one advisor and usually many when they really recount their history. However, many business leaders try to do things all on their own. In fact, it is often said that it is lonely at the top. It is only lonely at the top if you are trying to lead alone. Steward leaders believe in the power of others.

When your people get better your organization gets better.

Principle #11 – Do Things Today That Will Impact Today and Tomorrow

Invest wisely. Don’t forget to invest in yourself. Make the right investments to help the business to grow. Invest in your people. Invest to grow your commitment and your passion.

Where your treasure is often where you resist most. You must invest in things that help you uplift and expand your consciousness and self-mastery. A true leader is always working toward mastery of one sort or another. 

Good investments set the direction and the path of a business to ensure its growth and development. When a business is neglected, it is doomed to shrink and die. 

When businesses are invested wisely, the business will grow.

Principle #12 – Excellence and Mistakes

Excellent work is worthy work. Do everything for a bigger purpose and a nobler cause. Innovate. Always improve and strive to make products and services better. Always Upgrade and Improve. Think long-term. Think eternally. Show Your Value Through Products that are of High Quality.

Building a business on spiritual principles requires a change of perspective and an unraveling of your own way of possibility. This type of business is often a slightly longer road to success but ensures longevity and more ease-filled prosperity. One essential attitude that is essential for conscious and more awake leaders is to practice excellence at all times and in all situations. If you aim for excellence and yet allow yourself to make mistakes then you go further and faster than others and you’ll be in line with your higher purpose.

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