In part 1 of this post, we established the importance of solving people’s pain points and understanding the emotions behind why they would be likely to buy your product or service.
To further demonstrate the power of psychology in improving your sales, pay attention to these following points:
Figure Out The Logic Behind What Drives Your Sales
Now that you have the emotions covered, it’s time to appeal to human logic. Why are people buying what you are selling?
In other words, how do your customers justify their purchase to their family and friends?
Start asking your customers why they spent their hard earned money on your product? What do they love about it? You will notice that the answers rarely contain emotional clues – hardly anybody will admit that your product or service just makes them feel good. Instead, they will suggest that it solves a specific problem and because it has certain useful features.
When you have a collection of logical reasons for buying your service or product, you will notice a consistent pattern. Weave the contents of this pattern into your marketing message.
Make Your Product Shareable
How can you make your product or service stand out? Can you add an experiential element to it to make it more shareable?
If you need to add an element to make your product different, do it and highlight the difference. In a world of sameness, customers value products that are sometimes audacious, revolutionary, and loud.
It is imperative that you spend time on making whatever you’re selling stand out from the crowd. Take for instance, the brand Lululemon. They don’t sell workout clothes but they sell beautiful designs. These designs attract attention and envy. People ask questions when they see their friends wearing Lululemon.
If you can get one person’s attention, that person’s attention in turn can get other people’s attention.
Make Your Product or Service Contagious
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