Have you ever read a billboard or watched an advertisement and felt compelled to buy?
That’s the power some words have on your customers if you use them to market your business.
Marketing geniuses have used the power of words to create habits and convince people to buy products that would have otherwise become obsolete.
Use Words That Create A Sense Of Exclusivity
Imagine you are at a posh nightclub and you have been standing at the door for hours. The bouncer finally lets you in but when you enter, you notice an area that is cordoned off.
VIPs only.
First of all, you wonder what the party is like behind those black ropes and five burly bouncers. Next, you desperately want to experience it for yourself. Anyone who walks in and out seems to carry an air of exclusivity for the night.
We all want what we cannot have. Your customers also want what other people cannot have. So, is there an air of exclusivity about your product and services?
These words can help high-quality products be more highly sought-after in comparison with others: limited edition, rare, unique, select, and premium.
Actually Be Exclusive
It’s one thing to use words of exclusivity and another level if you can achieve that sense of rarefied access in your business.
Anyone driving a Lamborghini is not going to bother talking about their exclusivity. Because every time they rev that engine, it’s a reminder that they are driving the best.
What are you offering through your business that stands out from your competition? Is your brand popular and well-recognized enough to give your clients an air of exclusivity for using your product?
There is truth to the statement that the road is not crowded for those who go the extra mile…
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