What does your typical morning look like?
Make the bed, fix a cup of coffee, read the newspaper, make breakfast, drop the kids off at school?
Do you have a fixed morning routine?
Most of us do. It is human nature to like routines.
Having a habit helps us conserve mental energy so we can switch off and save our resources for the more important tasks later in the day.
Familiarity is a stress reducer. When we know what’s coming next, our anxiety tends to be lower. And so we create routines based on behaviors that show consistent and predictable results.
A Sales Process Is Like An Effective Habit
Why do we need a sales process? A process is a series of actions taken in order to achieve a particular result. And we know that routines deliver consistent and repeatable results.
Why then do we resist processes in sales? Because most sales people think they are experience enough to not require a rigid sales process.
Having a sales process helps create a consistent voice to your customer base. It helps maintain consistency in your brand image.
Secondly, there is no perfect sales person. Everyone has room for improvement. Having a sales process will help your sales coach to identify where you are lacking and need to improve.
There’s a reason why you put your shoes on first and then tie the laces and there’s a reason why you brush your teeth after a meal. In the same way, following a clear and effective sales process comes before you add value to your company.
Sheevaun Moran is a business advisor, master coach, quantum energy thought leader and the founder of Energetic Solutions. She uses business principles with energetic techniques to help more than 25,000 entrepreneurs, CEOs and leaders bring instant focus and shifts to clarity, purpose, and profits.
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