Let’s face it – the sheer number of users on Facebook makes it a valuable resource for businesses who need to reach their audience. Advertising on the platform has many advantages… if done right.
Creating a website and a blog is no longer sufficient to attract online customers. Your business needs to be visible and luckily social media platforms have made customers more accessible. The tricky part is that most of your competition is also vying for the attention of your target market. Here are some simple ways you can stand out:
Show The Human Side Of Your Business
Facebook is the perfect platform to capture those silly moments during break-time and share a few laughs with the people following your brand.
Not only does this help your audience connect with you on a more personal level, it also builds employee engagement and results in stronger teams at work.
Use Videos For Advertising Products
Sharing videos on Facebook is so simple that you really have no excuse not to use this tool. Earlier this year, the social media platform reported 100 million hours of video watched per day by its users. Additionally, Facebook Live allows you to stream live content and engage your potential customers in real time.
Close The Deal At The Right Moment
Not every post needs to be a call-to-action. Share useful content that is meaningful and helpful to your audience. Occasionally, invite users to in-person events or webinars you are hosting to connect with them and invite them to try your products. The human connection is important to build trust with your customers.
Make sure that someone on your team is tracking all the comments that users share when you post content.
Sheevaun Moran is a business advisor, master coach, quantum energy thought leader and the founder of Energetic Solutions. She uses business principles with energetic techniques to help more than 25,000 entrepreneurs, CEOs and leaders bring instant focus and shifts to clarity, purpose, and profits.
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