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Category: Marketing

Getting Customers To Select Your Product

If you have been using an iPhone for years, making the switch to an Android device can be quite challenging. And vice-versa. Despite the benefits…

How To Be A Better Storyteller

A storyteller is like an athlete. The best ones work on the muscles of framing and delivering their stories. Telling a story is like taking…

Taming the Inner Critic to Bring Out the Joy

Our world is filled with many words and many of those are actually critical. These critical thoughts and words are brought down by our parents…

How To Lead A Team As A First-Time Manager

Managing a team for the first time can be a daunting experience irrespective of your experience. You need to coach, motivate, mediate, inspire, facilitate and negotiate…

How Words Of Exclusivity Make Your Business More Appealing

Have you ever read a billboard or watched an advertisement and felt compelled to buy? That’s the power some words have on your customers if…

Quality Content That Is Inspiring, Educational And Entertaining

What differentiates regular content from great content? The motivation behind creating the content. When you are marketing your service or business, what type of content…

Unconventional Ideas To Drive Your Business Marketing

Many start-up businesses launch with a limited budget and are unable to compete with the established goliaths in their field. It seems as though there…

Part 2 – IMPROVE SALES FOR YOUR PRODUCT OR SERVICE BY UNDERSTANDING PEOPLE’S PSYCHOLOGY

In part 1 of this post, we established the importance of solving people’s pain points and understanding the emotions behind why they would be likely…

Improve Sales For Your Product Or Service By Understanding People’s Psychology

We have all heard of sales experts who are capable of selling ice to eskimos… But is there a magic bullet that can solve all…

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