Craft Your Business Language Carefully | Words Define Your Marketing Strategy
Language is the cornerstone of great marketing. Pay attention to the words you use to define and describe your services.
The way you talk about your company, the words you choose to describe the brand and the culture makes a big difference to the future of your product.
The early days of forming your brand are exciting for several reasons. But in these early days, you will have to relearn how to communicate your thoughts and restructure them. Here are a couple of ideas to get started:
The Brand Name
The name you choose for your brand should be: descriptive of the product, adaptable to SEO, and have the scope to grow in the future into a larger business scope.
Often, the first step in branding is deciding the name for your company. Take your time and write down at least a dozen alternatives and discuss the potential names with people whom you trust and who know something about your product.
The Business Profile
The core of your business should always focus on serving your customers. Does the language in the business profile reflect this focus? Do the words convey your core business values and define what is most important to your company?
You might have to expand abbreviations that are business standards because these are likely to change in the future.
Keep The Marketing Language Simple
Is the marketing language too complex for your customers? Remember to keep the clients at the core. Avoid flowery language and reduce the concepts down to simple, straight-forward statements. You have to think like a consumer in an incredibly complex mass market.
Keep your language specific, simple, and inspiring.
Sheevaun Moran is a business advisor, master coach, quantum energy thought leader and the founder of Energetic Solutions. She uses business principles with energetic techniques to help more than 25,000 entrepreneurs, CEOs and leaders bring instant focus and shifts to clarity, purpose, and profits.
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