Anyone can game the system to increase metrics.
They can spend a ton of money and drive traffic to a shitty blog post or lousy podcast. They can hire a company to buy thousands of copies of their book and make a best-seller list.
But gaming the system is not a sustainable long-term strategy to build an audience for your work. If you commit to mastery, eventually the metrics will improve.
Why is it more important to focus on mastering your topic instead of focusing on the metrics of your business?
You Have More Control Over Mastery Than Over Metrics
If you are solely committed to increasing your metrics, you will never reach the point of mastery in your area of expertise.
Want the traffic to your website to increase? How about writing something amazing that people will read and share rather than constantly checking the traffic to your website and how you can tweak it?
The same goes for podcast downloads. Producing amazing content will do a lot more good than trying to find popular people to interview in the hope that they will share it with their audience.
Metrics are a helpful tool but they should never be your focus. Otherwise, you will end up spending a significant amount of your energy on something beyond your control.
Mastery, however, is within your control.
You cannot predict how many hits and downloads you will receive on an article but you can control whether or not you spend 4 hours a day writing and how many articles you publish.
Apply this principle to any goal you have.
Write down the things about that goal that are within your control and the ones that are outside your control.
Then take action on the things you can control.
Sheevaun Moran is a business advisor, master coach, quantum energy thought leader and the founder of Energetic Solutions. She uses business principles with energetic techniques to help more than 25,000 entrepreneurs, CEOs and leaders bring instant focus and shifts to clarity, purpose, and profits.
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