There are broadly two types of content creators in the world.
One prefers to produce excellent quality content that creates value for its subscribers. The other focuses more on numbers.
For the latter, the metrics of the followers are more important than mastery of the topic.
Think of the best in most industries today. They got there without the help of social media but used advertising at a later stage to enhance their visibility.
These are the people who committed to mastery, to years of deliberate practice.
They choose to create art over the long game rather than look for tactics to beat the system in the short term.
Create Timeless Content By Choosing Mastery
When you play for the short game, you will be relevant for the time being.
But when you commit to mastery, the products you create are much more scalable and timeless. You increase the likelihood of producing content that emotionally resonates with your audience over the long run.
You won’t have to worry about hacks and tactics to grow your business.
When your focus is on mastery, the metrics will eventually point in a positive direction. It is difficult for people to ignore excellence.
Far too many people prioritize metrics over mastery. If you are starting out with a new business, podcast, website, or any kind of creative endeavor, my advice is quite simple…
Commit to mastery over metrics.
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